For the single art and the video we can say that jack is tryin' to build a more abstract experimental concept in this album?
we have a video, album cover (2 versions of it), and cover for a single, along with kinda different editing of his recent photographs I think that's plenty given that album is coming out in 2 months
so yeah, direction is different - it's been different between Lazaretto and Blunderbuss aswell, second album artwork used more 'baroque' type of editing, with very contrasting colours and a lot more of things going on in the background, while Blunderbuss was more gloomy and minimalistic - yet both are rather further evaluation of of a certain idea than two seperate entities, at least in my opinion
this one looks indeed inspired by Warhol posters, and then we have a video that borrows from Von Trier, so yeah, along with gear changes and production looks like Jack wants to state really clearly he didnt sit quiet for 3 years to continue with previous formula, it all rather looks like he looks tired of beeing perceived as a 'one man against the world' hermit, - as he was often portrayed in the media,
he doesnt want to have much in common with indie scene either - there's nothing retro, or vintage this time, looks rather like he's reaching out to participate in present undercurrents of culture, and try to bring something very different into the mix of it
can't wait to see where this will take him in the live shows